# Building Jam: Just The Marketers (Ep. 4) - YouTube

[Building Jam: Just The Marketers (Ep. 4)](https://www.youtube.com/watch?v=F1cFlKxrfYs)

We’re trying something new: hitting record on an unfiltered conversation about building our startup each week. No fluff, just real decisions, moments and challenges.

On this episode:

What are the best marketing tactics for growing startups? We don’t really know yet, but we’re having a lot of fun figuring it out. This week, Ian and Ivanha talk about taking Jam marketing from 0 to 1.

- [00:36](https://www.youtube.com/watch?v=F1cFlKxrfYs&t=36s&ref=strawberryjam.ghost.io) The owl video experiment & "Content-Market Fit"
- [05:34](https://www.youtube.com/watch?v=F1cFlKxrfYs&t=334s&ref=strawberryjam.ghost.io) Getting comfortable with a blank canvas
- [08:49](https://www.youtube.com/watch?v=F1cFlKxrfYs&t=529s&ref=strawberryjam.ghost.io) Deciding the tone and messaging of feature launches
- [11:47](https://www.youtube.com/watch?v=F1cFlKxrfYs&t=707s&ref=strawberryjam.ghost.io) Sizzle reels & Building Things™
- [16:16](https://www.youtube.com/watch?v=F1cFlKxrfYs&t=976s&ref=strawberryjam.ghost.io) Challenges of the week

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New episodes drop every Friday at 10AM ET. See you there!