Building Jam: Just The Marketers (Ep. 4) - YouTube

Building Jam: Just The Marketers (Ep. 4)

We’re trying something new: hitting record on an unfiltered conversation about building our startup each week. No fluff, just real decisions, moments and challenges.

On this episode:

What are the best marketing tactics for growing startups? We don’t really know yet, but we’re having a lot of fun figuring it out. This week, Ian and Ivanha talk about taking Jam marketing from 0 to 1.

• 00:36 The owl video experiment & "Content-Market Fit"
• 05:34 Getting comfortable with a blank canvas
• 08:49 Deciding the tone and messaging of feature launches
• 11:47 Sizzle reels & Building Things™
• 16:16 Challenges of the week

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