# Building Jam: Community Is Just Making Internet Friends (Ep. 3)

[Building Jam: Community Is Just Making Internet Friends (Ep. 3)](https://www.youtube.com/watch?v=WMyIluU0qGo)

We’re trying something new: hitting record on an unfiltered conversation about building our startup each week. No fluff, just real decisions, moments and challenges.

## On this episode:

Getting builders together has become a core part of what we do at Jam- with events for our community now happening 3-4 times a month. The truth is it hasn’t always been clear we should do this, especially as a remote team with users all over the world (150+ countries 🤯). This week, we share the story behind our approach to events and building community as a startup.

- [1:14](https://www.youtube.com/watch?v=WMyIluU0qGo&t=74s&ref=strawberryjam.ghost.io) Why did we start hosting events at Jam?
- [4:45](https://www.youtube.com/watch?v=WMyIluU0qGo&t=285s&ref=strawberryjam.ghost.io) Our first in-person user meetup
- [7:42](https://www.youtube.com/watch?v=WMyIluU0qGo&t=462s&ref=strawberryjam.ghost.io) The nerves behind hosting our first event
- [10:07](https://www.youtube.com/watch?v=WMyIluU0qGo&t=607s&ref=strawberryjam.ghost.io) How to predict your event’s attendance rate
- [12:55](https://www.youtube.com/watch?v=WMyIluU0qGo&t=775s&ref=strawberryjam.ghost.io) Our biggest challenge with hosting events today
- [15:10](https://www.youtube.com/watch?v=WMyIluU0qGo&t=910s&ref=strawberryjam.ghost.io) The story behind our first AI demo night
- [16:45](https://www.youtube.com/watch?v=WMyIluU0qGo&t=1005s&ref=strawberryjam.ghost.io) How we find demos for Jam events
- [18:24](https://www.youtube.com/watch?v=WMyIluU0qGo&t=1104s&ref=strawberryjam.ghost.io) How to host your first event
- [22:00](https://www.youtube.com/watch?v=WMyIluU0qGo&t=1320s&ref=strawberryjam.ghost.io) Doing community marketing without a community forum
- [23:00](https://www.youtube.com/watch?v=WMyIluU0qGo&t=1380s&ref=strawberryjam.ghost.io) Why building Slack/Discord communities is difficult for saas products
- [24:45](https://www.youtube.com/watch?v=WMyIluU0qGo&t=1485s&ref=strawberryjam.ghost.io) Hot take- Don’t oversell your product to your community
- [27:55](https://www.youtube.com/watch?v=WMyIluU0qGo&t=1675s&ref=strawberryjam.ghost.io) What is the Jam community right now?
- [29:10](https://www.youtube.com/watch?v=WMyIluU0qGo&t=1750s&ref=strawberryjam.ghost.io) Spicy topic- Measuring event ROI
- [35:46](https://www.youtube.com/watch?v=WMyIluU0qGo&t=2146s&ref=strawberryjam.ghost.io) Our challenges this week

Subscribe to Building Jam on [YouTube](https://youtu.be/WMyIluU0qGo?si=qlKYDQ6rvcGN8uQy&ref=strawberryjam.ghost.io), [Spotify](https://open.spotify.com/episode/53gTkd0hWcnOyLnfTB7K41?si=94162f007ee542af&ref=strawberryjam.ghost.io), and [Apple Podcasts](https://podcasts.apple.com/us/podcast/community-is-just-making-internet-friends-ep-3/id1743414087?i=1000655180366&ref=strawberryjam.ghost.io).

New episodes drop every Friday at 10AM ET. See you there!