Building Jam | Ep. 3 Community Is Just Making Internet Friends

Building Jam: Community Is Just Making Internet Friends (Ep. 3)

We’re trying something new: hitting record on an unfiltered conversation about building our startup each week. No fluff, just real decisions, moments and challenges.

On this episode:

Getting builders together has become a core part of what we do at Jam- with events for our community now happening 3-4 times a month. The truth is it hasn’t always been clear we should do this, especially as a remote team with users all over the world (150+ countries 🤯). This week, we share the story behind our approach to events and building community as a startup.

1:14 Why did we start hosting events at Jam?
4:45 Our first in-person user meetup
7:42 The nerves behind hosting our first event
10:07 How to predict your event’s attendance rate
12:55 Our biggest challenge with hosting events today
15:10 The story behind our first AI demo night
16:45 How we find demos for Jam events
18:24 How to host your first event
22:00 Doing community marketing without a community forum
23:00 Why building Slack/Discord communities is difficult for saas products
24:45 Hot take- Don’t oversell your product to your community
27:55 What is the Jam community right now?
29:10 Spicy topic- Measuring event ROI
35:46 Our challenges this week

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