# Building Jam: How Campsite Built a Design-Led Company w/ CEO Brian Lovin | Ep.22

It’s a design episode! With Campsite! This week on Building Jam, Brian Lovin, CEO at Campsite, and Chad Pugh, Jam designer, join us to talk about what it means to build a design-led company — the path from designer to founder, designer personas, and the internal processes that make it possible to build beautiful software.

We discuss:

- [0:28](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=28s&ref=strawberryjam.ghost.io) Brian explains the differences b/w Designer and designer
- [4:40](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=280s&ref=strawberryjam.ghost.io) How Brian came to terms w/ his designer persona: what do you get excited about?
- [7:24](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=444s&ref=strawberryjam.ghost.io) How do you go from an idea in Figma, to building a technical product & company?
- [12:04](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=724s&ref=strawberryjam.ghost.io) The intention behind Campsite design + the companies leading software design trends
- [14:10](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=850s&ref=strawberryjam.ghost.io) Dani asks Brian what he thinks about an early Jam feature - should we bring it back?
- [18:34](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=1114s&ref=strawberryjam.ghost.io) Irtefa makes the case for feature add-ons to keep it simple, Dani wants to implement it immediately
- [19:29](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=1169s&ref=strawberryjam.ghost.io) Brian says we should try it & also the GitHub model - lots of customizable settings!
- [22:38](https://www.youtube.com/watch?v=aa_srknxkQw&list=PLtQrebgNo7dIJOLpiiqAg-LUL2QJA-f6W&index=6&t=1358s&ref=strawberryjam.ghost.io) Stepping into unicorn territory, Brian’s advice for hiring designers

New episodes drop every Friday at 10AM ET. See you there!