Behavioral Science & Building Product w/ Matt Wallaert
Building Jam: Team Lunch & Learn w/ Matt Wallaert (Microsoft, Frog) | Ep. 19
We got to learn from behavioral science expert, Matt Wallaert! Over the past two decades, Matt has led behavioral science at Microsoft and Frog Design, and currently advises Fortune 500s on how to create products that help people make good changes. He joined us on Zoom for a lunch & learn—an incredible opportunity we’re excited to share with you all as this week’s episode.
We discuss:
- 0:24 Understanding behavioral science & how it applies to building product
- 9:05 Matt’s favorite behavioral statement from Uber + steps to create one
- 20:53 The sufficiency test: Is submitting bugs the behavior we want to change?
- 31:10 Matt recommends partnerships based on Jam’s behavioral statement
- 33:23 The #1 mistake Matt sees when companies implement behavioral science
- 35:13 The 5 behavioral archetypes for Jam bug reporting + why people buy M&Ms
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