# Building Jam: Our Growth Team Charter (Ep. 12)

[Building Jam: Our Growth Team Charter (Ep. 12)](https://www.youtube.com/watch?v=vFcevuuVzgk)

We’re trying something new: hitting record on an unfiltered conversation about building our startup each week. No fluff, just real decisions, moments and challenges.

This week at Jam we’re defining the goals & priorities of our new growth team and feeling inspired by the future of AI. Since it’s week 12 of the pod, it’s time to evaluate and make a decision.

In this episode we discuss:

- [00:17](https://www.youtube.com/watch?v=vFcevuuVzgk&t=17s&ref=strawberryjam.ghost.io) The team reflects on 12 weeks of the podcast & what’s next
- [05:36](https://www.youtube.com/watch?v=vFcevuuVzgk&t=336s&ref=strawberryjam.ghost.io) Learnings on video distribution & repurposing
- [06:45](https://www.youtube.com/watch?v=vFcevuuVzgk&t=405s&ref=strawberryjam.ghost.io) Irtefa tells us the story of Heinz Ketchup & how it's similar to AI apps
- [10:47](https://www.youtube.com/watch?v=vFcevuuVzgk&t=647s&ref=strawberryjam.ghost.io) A Benedict Evans quote that makes us really excited about AI tools
- [12:20](https://www.youtube.com/watch?v=vFcevuuVzgk&t=740s&ref=strawberryjam.ghost.io) Dani shares the first draft of our new growth team’s charter

**Related show links:**

- Dani's article on [why AI will 100x the number of engineers](/content/blog/how-ai-will-impact-software-engineers-in-the-next-decade/?ref=strawberryjam.ghost.io)
- Dani's [10 lessons about startup growth](/content/blog/what-i-learned-about-growing-a-startup-in-2023/?ref=strawberryjam.ghost.io)
- [Jam's story from 7 failures to 10x growth](https://www.growthunhinged.com/p/from-seven-failures-to-10x-growth?ref=strawberryjam.ghost.io)

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